For years now, riding a Royal Enfield motorcycle has brought with it a certain cultural identity. Far more than simply a mode of transportation, the Royal Enfield motorcycle has provided a way of life, a counter-culture and a source of identity for a growing group of people. This is what Royal Enfield calls, rather grandiosely, ‘Pure Motorcycling’ where man and Machine are in sync while in pursuit of their passions, curiosities and interests.
Soon, by 2019, Royal Enfield will be putting a million iron dreamcatchers on the roads every year and the Enfield Garage Cafe on Baga River in Goa is a magnificent unfurling of the the brand’s flag that signals their growing clout, their ambition and the pure motorcycling mantra.
The plan is to open more of these Garage Cafes in other cities in India and abroad. More power to them!
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